The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world's foremost non-profit organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that legacy to inspire future generations. The One Club is the 'keeper of the flame' for advertising creatives.
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Johannesburg creative collective Pollen were approached by The One Club New York to develop the conceptual and visual theme for the One Show Interactive Awards 2012. This is the full range of work produced for the event, held in New York.