Stop trying Advertising Agency: Herezie, Paris, France Creative Director: Andrea Stillacci Copywriters / Art Directors / Illustrators: Daniel & Mattia Head of planning: Luc Wise Print producer: Capucine Lhermitte
Maxam Toiletries ad for their toothpaste in “Civilization-Egypt”, showing ancient ruins in the context of molar teeth. “Don’t let germs settle down.” The campaign won Gold Outdoor and Gold Press Lions at Cannes International Festival of Creativity.
Sugar free Chupa Chups Great ad- completely solved it with a visual and a tagline. It's so simple but really clever. This is the type of thing that I'd like to make. There's a ton of other great ads in this article, definitely worth checking out.
I really like how the Surfrider Foundation have represented the effects of plastics in the ocean. Showing the plastic in sushi which is sea food to represent the ocean I think is a clever and very creative way to grab people's attention.