When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.
The way they formatted the words around the image (which is graphics vs. actual picture) and the font they used for the text is just so different from what you normally see sitting on the magazine rack.
Magazine double page spread by Anthony Cruz. This caught my eye because the text wrapping around the image is appealing and makes the image stand out. The simple lightening bold across the page adds to a particular consistent colour theme.
Orangutans - “ (...) this mother and her young sat quietly for many minutes before this photo was made. the juvenile placed his finger on his mother’s lower lip in a very gentle way. after a few seconds, the mother wrapped her hand around her son’s hand and i caught this tender, intimate moment.” - photo and text by jami tarris at the tanjung puting national park in indonesia