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Women's 40s Trends

from Marie Claire

1940s Fashion: The Decade Captured In 40 Incredible Pictures

Rita Hayworth, 1940s Here's our next look for Ibiza sorted. Rita Hayworth works a printed bikini, huge sun hat and peep-toe heels. If only w...

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from British Vogue

Christian Dior

Christian Dior's New Look, 1947. As a reaction to the rationing of World War II the new look, using many metres of fabric, came into fashion. It was a return to the classic feminine shape, emphasising the bust and hips, with a tiny waist. I love how glamorous this looks with the tiny jacket and voluminous skirt.

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from Marie Claire

1940s Fashion: The Decade Captured In 40 Incredible Pictures

Models On Bond Street, London, 1942 The wartime look in Britain became much more austere as the years went by. This was the first collection of Utility Dresses for Women, designed by Norman Hartnell in 1942, and showcased on a very quiet Bond Street.

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from Marie Claire

1940s Fashion: The Decade Captured In 40 Incredible Pictures

Swimsuit Competition, Paris, 1949. The 2-tone swimsuit is nice. The second from the right is mostly nice. The other two are ugly.

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from Marie Claire

1940s Fashion: The Decade Captured In 40 Incredible Pictures

French women, 1947. 1940s Fashion: The Decade Captured In 40 Incredible Pictures | Marie Claire

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