When you see clouds, think of soap! Or at least that's what I get from this effective and creative branding design for soap. The soap product itself is in the shape of a cloud and comes in various pastel colors. The package branding was made to reflect the product by incorporating simple cloud shape designs and using the same pastel colors as the soap. The package layout is consistent by placing the cloud, text, and logo in the same areas throughout the different designs.
This is SO true - the sun comes out and we Brits all become sunflowers basking in its rays... until it goes behind a cloud ten minutes later :) Even if that's not what they're doing, I'm going to believe it because it makes me smile.