The Anatomy Of A Landing Page Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing pages on their site from 10-15.
The purpose of a landing page, is to achieve a set goal, such as capturing email leads, converting product or ticket sales, or signing up new blog readers. However, creating an effective landing page that converts is not an easy task. It’s more than just
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Landing pages are an essential ingredient for increasing awareness of your website, and generating more leads or sales. Here's how to set one up, and then improve over time to get the most bang for your small business marketing buck. | Difficulty: Beginner; Length: Medium; Tags: Landing Pages, Marketing, Conversion, Sales