What is Digital Marketing? It´s: SEO, Optimizing, Web Design, Copywriting, Social Media, Analytics & Advertising #infographic. If you like UX, design, or design thinking, check out theuxblog.com podcast https://itunes.apple.com/us/podcast/ux-blog-user-experience-design/id1127946001?mt=2
You need to get the word out about your small business, but what's the wisest way to spend your marketing dollar when there are so many option? Experts agree it all depends on your target customer demographics, geography, product and most important, goals. Are you trying to increase website traffic? Get customers to call? Get people to come into your place, or sign up for a subscription?