ANATOMY OF AN EFFECTIVE FACEBOOK POST, PART 1 - Everything today is begging for likes. On the radio and TV hosts remind their audiences to “like” them on Facebook, and even your local coffee place probably has a sign directing you to their page. But what do all the likes mean? For a business, Facebook can be used for more than just garnering likes. It can help build brand awareness, introduce a company to new leads, and develop client relationships.