We used to get these only at the pictures. The ladies with the trays around their necks would be 'lit up' in the aisles at either side of the screen so you could find them - all part of the experience in the 50's and 60's.
I was in The Tufty Club and had this badge. I also went to The Tufty Club Playgroup. Tufty taught us to cross the road safely - 'Look right, look left, look right again and if all's clear march straight across.'