What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. Please visit Marketing Land for the full article.
Search engine optimization, commonly referred to as SEO, is an umbrella term for a whole range tasks you perform both on and off your website. The goal is to attract the attention of the search engines with your website.
YouTube is the largest video search engine owned by Google so this is a platform that you would highly benefit from investing your time into. Its a great way to reach your audience and also be discovered by a potential customer when you’re creating videos to match keywords that people are searching for daily on Google.