like the weight of the type and the integration of another smaller weight, could have a version of the logo that has "bike share" integrated and one that doesn't
The Forty Ninth Supply Co by Nicolas Fredrickson / typography
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
30 Amazing Typography Logo Designs for Inspiration | Smash Blog Trends
Typography 005 Hand-lettering, calligraphy and typography
How 'The Basement' Became Streetwear's Most Hardcore Online Community(Step Logo Medium)