This is the most important pin because it pretty much uses the exact font i'm after. I love the mix of fonts too, I think ILK in the middle font and ERNIE for the bottom font would look frickin' schaaweeet! The 'and' part of the branding could be +, & OR and - what do you think? Also you've probably gathered i'm into the neon lighting vibe, I don't know how difficult that would be to carry out but outlined and blurred could have the same effect?!- You're the expert!