The 'Ideal' Tudor Woman The Tudor view of pure beauty during the Elizabethan era was a woman with light hair and a snow white complexion which was complimented with red cheeks and red lips. A pale complexion could only be achieved by a wealthy woman of the upper class. Poor women were expected to work outside and therefore acquired a suntan. The pale complexion was therefore a sign of wealth and nobility - an immediate identification for a person from the rich upper classes.
Signs are designed to capture attention and therefore it comes as no surprise that illuminated signs and signage tend to be more effective than non illuminated signs. We all respond to bright lights and colour after all.
Our consciousness is almost completely preoccupied with memory and expectation. We do not realize that there never was, is, nor will be any other experience than present experience. We are therefore out of touch with reality. We confuse the world as talked about, described, and measured with the world which actually is. We are sick with a fascination for the useful tools of names and numbers, of symbols, signs, conceptions and ideas.