Simon Sinke's "How Great Leaders Inspire Action" at TED: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html     (Graphic recording by ImageThink)

Simon Sinke's "How Great Leaders Inspire Action" at TED: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html (Graphic recording by ImageThink)

I’m sure you’ve run into Simon Sinek’s TED talk on the Golden Circle where he made the case for how great leaders communicate differently …

I’m sure you’ve run into Simon Sinek’s TED talk on the Golden Circle where he made the case for how great leaders communicate differently …

Simon Sinke's "How Great Leaders Inspire Action" at TED: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html (Graphic recording by ImageThink)

Simon Sinke's "How Great Leaders Inspire Action" at TED: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html (Graphic recording by ImageThink)

How Great Leaders Inspire Action: Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

His book 'Start With Why' is the most important book you could read to understand how to set yourself apart from the competition

His book 'Start With Why' is the most important book you could read to understand how to set yourself apart from the competition

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