Dazed Digital | EXCLUSIVE SHOOT: London Olympics 2012. photographed by Rowan Corr and styled by Harry Lambert.

EXCLUSIVE SHOOT: London Olympics 2012

2012 Dazed and Confused - The 2012 Dazed & Confused editorial shines a light on Olympic-inspired garments that are both spirited and patriotic. Photographer Rowan Corr c.

Stella McCartney - Team GB kit for London 2012 Olympics

Team GB kit for London 2012 Olympics designed by Stella McCartney and Adidas launched

Stella McCartney reveals the British Olympic team uniforms. If you can't be really, really good at sport you may as well look good trying.

First look at Stella McCartney Olympic range!

First look at the Team GB Olympic kit designed by Stella McCartney for Adidas

Stella McCartney Photos Photos - Triple jumper Phillips Idowu, creative designer Stella McCartney and Heptathlon athlete Jessica Ennis on stage at the official British team kit launch for the London 2012 Olympic and Paralympic Games, designed by Stella McCartney, created by adidas and was unveiled at the Tower of London on March 22, 2012 in London, England. - adidas Team GB Olympic Kit Launch

Stella McCartney Photos Photos: adidas Team GB Olympic Kit Launch

Stella McCartney (daughter of Sir Paul) is the fashion designer behind the Team GB 2012 Olympic look.

Stella McCartney announced as creative director for adidas team GB kit at Rio 2016 Olympics

Stella McCartney announced as creative director for adidas team GB kit at Rio 2016 Olympics

British athletes triple jumper Phillips Idowu (L) and heptathlete Jessica Ennis (R) pose with designer Stella McCartney (C)in the Olympic Team GB kit she designed.

British athletes triple jumper Phillips Idowu (L) and heptathlete Jessica Ennis (R) pose with designer Stella McCartney (C)in the Olympic Team GB kit she designed.

Like or love the new GB Olympics sports kit? Team GB kit for London 2012 Olympics designed by Stella McCartney and adidas launched

Team GB kit for London 2012 Olympics designed by Stella McCartney and Adidas launched

Like or love the new GB Olympics sports kit? Team GB kit for London 2012 Olympics designed by Stella McCartney and adidas launched

Stella McCartney’s Patriotic Olympic Kit for Team GB http://style.zeeandco.co.uk/stella-mccartneys-olympic-kit-for-team-gb/

Defending Olympic heptathlon champion Jessica Ennis-Hill's bags include eight different pairs of shoes. Adidas Team GB kit by Stella McCartney (JJOO de Río

Stella McCartney and adidas Launch the Team GB Olympic Kit at the Tower of London - Coco's Tea Party

Stella McCartney and adidas Launch the Team GB Olympic Kit at the Tower of London

Stella McCartney and adidas Launch the Team GB Olympic Kit at the Tower of London - Coco's Tea Party

Adidas Team GB kit by Stella McCartney

Adidas unveils Team GB kits for Rio 2016 by Stella McCartney

Official Team GB London Olympic Kit  by Stella McCartney

Official Team GB Olympic Kitby Stella McCartney

Like or love the new GB Olympics sports kit? Team GB kit for London 2012 Olympics designed by Stella McCartney and adidas launched

Stella McCartney with Team GB athletes at the unveiling of the new kits

Adidas unveils Team GB kits for Rio 2016 by Stella McCartney

Adidas Team GB kit by Stella McCartney

Adidas unveils Team GB kits for Rio 2016 by Stella McCartney

Adidas Team GB kit by Stella McCartney

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