(L-R): Christine Ohuruogu, Jody Cundy, Eleanor Simmonds, Shanaze Reade, Phillips Idowu, Jessica Ennis, Louis Smith, Jonnie Peacock and Heather Fell as Adidas unveil the British Team Kit designed by Stella McCartney.
' “It’s not about taking the union flag off the kit – the logo is still on the shorts and socks,” De Vos said. “It’s about promoting British Athletics. The vest for the world championships says Great Britain in massive letters and, actually, we took our lead from Team GB at the Olympics. If you look at that kit the distinguishing mark is Team GB not a flag.” ' (Taylor, 14/8/15).