I packed this small soft cooler for our cross country trip. We have a rental car for the first week before we pick up the RV and today we've got a 5 hour drive. Since I have no clue what sort of lunch places will be on the way we ordered double food at this awesome (locally sourced) taco place yesterday and stuck it in this cooler for the road. We froze water bottles last night to use as ice packs. The key to avoiding processed food is planning ahead - and road trips are no exception!