The Lazy Man is a brand focuses sight for men. I have decided to use common/desirable brands such as Adidas to attract a young target market. Using established brands will help build interest into the Lazy Man, this interest will then further the use on my website. Brands such as Adidas will also mention our e-tailer on there website or campaigns to build our brand recognition
Missoni is famed for its inventive use of striking patterns and colour - this cosy hoodie is woven with the brand's space-dyed stripe motif. Crafted in Italy from soft cotton-jersey, this semi-fitted design is a fresh complement to autumn's cooler tones. Keep your look relaxed and layer it over a classic Henley T-shirt.