Science of making your floor space sell more dollars per square foot. Underhill's original book on why we buy and the science of retail anthropology is still the best source to begin learning why visual merchandising is so important.
- If you're running a boutique then you know the importance of little details. This counter, for example, has rustic charm to match what the boutique sells. Details like the distressed counter and antique mirror draw customers back for repeat visits.