Steve Easterbrook, CEO McDonald's, poses with Ronald McDonald. Easterbrook just got a 368% bonus for coming up with the idea of "all day breakfasts" at McDonald's. Meanwhile, McDonald's is against raising the minimum wage.
McDonald's in crisis: can it fight off the Five Guys threat?
McDonald's Turnaround Plan is More About Business Jargon than Burgers: McDonald’s CEO Steve Easterbrook announced that 700 McDonald’s locations around the world would be closing, and that he would soon formulate a plan that would turn it all around. But rather than talking about shortening supply chains, removing antibiotics from chicken, and more frequent audits on the factories that produce those frozen McRib patties, he repeated the same tired platitudes, sounding less like a visionary…
McDonald's to Simplify Structure, Focus on Customers
Table service and self-order kiosks are the latest major shift being undertaken by CEO Steve Easterbrook.
McDonald’s Corporation Chief Executive Officer, Steve Easterbrook, shows off the self-order kiosks that McDonald’s is scurrying to install. (Stuart Ramson/AP Images for McDonald’s)McDonald’s found that by making Egg McMuffins available all day, it could get its American customers to spend more last q
"If you get the people right the rest will follow and after the results delivered by #InvestorsinPeople I can say that it’s apparent we are certainly getting it right." Steve Easterbrook, CEO McDonald's UK. McDonald's is 40 jaar in The UK, daarom verschijnt 'Serving The UK, McDonald's at 40'; een mooi staaltje van #HumanResourcesDevelopment. Klik op de pin voor de entry. Bron pin: McDonalds.co.uk