Spiral of Silence – Elizabeth Noelle-Nuemann Noelle-Neumann's theory that explains the growth and spread of public opinion. The term spiral of silence refers to the increasing pressure people feel to conceal their views when they think they are in the minority. http://www.afirstlook.com/docs/spiral.pdf Application to agriculture: Applied to controversial issues/situations where people feel increasing pressure to conceal their views when they think they are in the minority.
A major insight into human behavior from pre-internet era studies of communication is the tendency of people not to speak up about policy issues in public—or among their family, friends, and work colleagues—when they believe their own point of view is not widely shared. This tendency is called the “spiral of silence.
I think that it's not only important, but interesting, to note that Elisabeth Noelle-Neumann, creator of the Spiral of Silence Theory, actually worked for Nazi newspapers during WWII. In 1940 she worked for Nazi newspaper "Das Reich," under Joseph Goebbels, later working for "Frankfurter Zeitung." Noelle-Neumann claims she worked from the inside, but her direct association with Spiral of Silence is intriguing.
Un informe de Pew Research titulado “Social media and the spiral of silence“ publicado hace dos días está generando una buena dosis de discusiones en la red acerca de lo preocupante que resulta que un medio de expresión teóricamente libre, abierto y con bajísimas barreras de entrada como la red se esté, en realidad, convirtiendo en un lugar donde los usuarios refuerzan su tendencia a la autocensura, y rechazan hablar de temas en los que se ven en una actitud minoritaria o que creen que van a…