Elisabeth Noelle Neumann: Pioneer of public-opinion polling and market

I think that it's not only important, but interesting, to note that Elisabeth Noelle-Neumann, creator of the Spiral of Silence Theory, actually worked for Nazi newspapers during WWII. In 1940 she worked for Nazi newspaper "Das Reich," under Joseph Goebbels, later working for "Frankfurter Zeitung." Noelle-Neumann claims she worked from the inside, but her direct association with Spiral of Silence is intriguing.

pin 2

The Spiral of Silence :: <P>Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous acad...

Spiral of Silence ----- (Mass Communication)

Spiral of silence theory describes the process by which one opinion becomes dominant as those who perceive their opinion to be in the minority do not speak up because society threatens individuals with fear of isolation.

The 'Spiral of Silence': How social media encourages self-censorship

Pinterest • The world’s catalogue of ideas