Spiral of silence theory

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Spiral of Silence ----- (Mass Communication)

Spiral of silence theory describes the process by which one opinion becomes dominant as those who perceive their opinion to be in the minority do not speak up because society threatens individuals with fear of isolation.

Writing Good Qualitative Research Questions

Spiral of silence - Wikipedia

Pew: There’s a ‘Spiral of Silence’ on Social Media - 10,000 Words

I think that it's not only important, but interesting, to note that Elisabeth Noelle-Neumann, creator of the Spiral of Silence Theory, actually worked for Nazi newspapers during WWII. In 1940 she worked for Nazi newspaper "Das Reich," under Joseph Goebbels, later working for "Frankfurter Zeitung." Noelle-Neumann claims she worked from the inside, but her direct association with Spiral of Silence is intriguing.

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