SM Measurement Framework discusses the share of voice, interaction rate and influence rate that is used on sites. It mostly dicusses and and how this framework is used for defining ROI on social media activations.
29 Essential Content Marketing Metrics [Infographic] - We all know good metrics are essential to our content marketing strategies, but which ones do we really need to track? Meet the MVPs of the content analytics world, courtesy of our friends at Curata.
Video Advertising Over Social Media Is The Next Big Thing