Introduction to Social Media Measurement With HootSuite    Today there is an increased expectation for marketers to demonstrate the value that social media provides. The task, however, has proven to be extremely difficult because the language of social media metrics — “Likes,” followers, etc. — is different than the traditional metrics of sales, cost and revenue, by which most measure success.    With the right measurement tools and know-how, this misalignment of expectations can be…

Introduction to Social Media Measurement With HootSuite Today there is an increased expectation for marketers to demonstrate the value that social media provides. The task, however, has proven to be extremely difficult because the language of social media metrics — “Likes,” followers, etc. — is different than the traditional metrics of sales, cost and revenue, by which most measure success. With the right measurement tools and know-how, this misalignment of expectations can be…

We all know good metrics are essential to our content marketing strategies, but which ones do we really need to track? Meet the MVPs of the content analytics world, courtesy of our friends at Curata.

We all know good metrics are essential to our content marketing strategies, but which ones do we really need to track? Meet the MVPs of the content analytics world, courtesy of our friends at Curata.

Content Marketing Metric @huffingtonpost  http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html

29 Essential Content Marketing Metrics

Content Marketing Metric @huffingtonpost http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html

6 keys to successful social media measurement:Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.

6 keys to successful social media measurement:Data mining and tracking can be difficult. Instead of taking shots in the dark, try implementing these crucial tactics.

Overcoming the Flawed Paradigm of Social Media Measurement

Overcoming the Flawed Paradigm of Social Media Measurement

All brands must consider (and answer) two critical questions: "How exactly do we define 'engagement?'," and "Are all social media metrics created equal?"

10 Metrics to Track for Social Media Success by Aaron Agius on Social Media Examiner.

10 Metrics to Track for Social Media Success : Social Media Examiner

How to Reach Out to Potential Employers on Social Media

How to Reach Out to Potential Employers on Social Media

For job seekers looking to stay current, you know opportunities exist online. But, knowing how to properly reach out to employers may be the barrier between you and your future job. Learn more how to use social media for your career search:

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