Think You Know What Social Media Is? Think Again. Using images from a road trip, this photo essay demonstrates that social media is about more than digital technology. The essay strives to demystify social media and get people to think more broadly about it & its economic & social roles. Providing this perspective on digital manifestations of social media should help everyone from rookies to mavens, detractors to advocates, understand that today's social media isn’t just novel – it's normal.