Small business guide to Situational Analysis. Before you rush headlong into creating your marketing plan for the year ahead, you need first to have a thorough understanding of where your business currently stands.
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I had the opportunity to work on a semester long Marketing Plan for Midici Neapolitan Pizza Company. The marketing plan includes an extensive overview of a situation analysis, strategic development (STP), tactical action plans (4 P’s), promotional ideas and marketing research. Below is the link to the project.