[Read at Ignite Social Media] Sina Weibo Gains Popularity and Facebook Improves Data Accuracy | Social You Should Know - Ignite Social Medias Ryan Sweeney reports Sina Weibo gains popularity and Facebook improves data accuracy | Social you should know. Read the full article at Ignite Social Media http://ift.tt/2sMKwFl
Sina Weibo social ads have two types: top and bottom banner ads, and promotion ads of topics, events, videos and products. Sina social ads will utilize the demographic profile of Weibo users for more accurate targeting. Reports on ads performance will also be available on reach, CTR, engagement, earned reach and engagement as well as quality and growth of Weibo followers.