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Serif is when the characters in a font curve at the ends of character strokes. These make typefaces easier to read and are often used for large blocks of text. This is an example of a serif typeface.

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from nooralqahtani.com

Font Friday: Pier

Pier font-Geometric sans serif. I like the devotion to circle and square while allowing the asymmetrical top heavy 'P', 'R' which just gives a nice interesting openness to this typeface.

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