Book recommendations on Influence. Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Robert Cialdini is the seminal expert in the rapidly expanding field of influence.
Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? To discover new ways to prepare people for a sale, Mike Stelzner interviews Dr.