Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

Paul Rand (www.paul-rand.com)

Paul Rand (www.paul-rand.com)

Idea magazine cover  - Paul Rand

Idea magazine cover - Paul Rand

Paul Rand print by Alan Kitching | The Monotype Shop

Paul Rand print by Alan Kitching | The Monotype Shop

This publication illustrated by Paul Rand, could be a nice inspiration to print your very own recipe book!

This publication illustrated by Paul Rand, could be a nice inspiration to print your very own recipe book!

Westinghouse Ad    Designed by Paul Rand (thanks lukestotler)    Ad agency: Ketchum, MacLeod & Grove, Inc.

Westinghouse Ad Designed by Paul Rand (thanks lukestotler) Ad agency: Ketchum, MacLeod & Grove, Inc.

https://flic.kr/p/4yxbyZ | American Graphic Design | Book jacket designed by Paul Rand for Alfred A. Knopf 1956.

https://flic.kr/p/4yxbyZ | American Graphic Design | Book jacket designed by Paul Rand for Alfred A. Knopf 1956.

Paul Rand,   The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Paul Rand, The 79th Ginza Graphic Gallery Exhibition: Paul Rand, 1992

Pinterest
Search