1955 he was asked by Du Pont (“Better Things for Better Living. through Chemistry”) to help publicize Mohawk‘s Construction Paper line of colored papers. Grabbed info from STEVEN HELLER’s The Daily Heller post.
Paul Rand was a visionary graphic designer (I’d call him artist), widely known for his corporate logos, and for being one of the fathers of the Swiss Style. “Eye-Bee-M”, “NeXT”, Here a 1993 interview with Steve Jobs talking about Paul Rand.