Forrester purchase funnel model

Forrester - Two important points about Purchase Funnels: The purchase funnel is more complicated than the the traditional funnel model describes. There are some new factors to consider when using the funnel in a modern context (such as social media).

No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel.  The percentage of consumers that admit having their purchasing choices skewed by a company’s social media post increases so it’s no surprise many

No matter what, Facebook continues to be a solid source of brand awareness and has now expanded it’s influence into the purchasing funnel. The percentage of consumers that admit having their purchasing choices skewed by a company’s social media post increases so it’s no surprise many

The Purchase Funnel

What Makes Digital Marketing Fundamentally Different?

ผลการค้นหารูปภาพสำหรับ purchase funnel

ผลการค้นหารูปภาพสำหรับ purchase funnel

McKinsey's 'customer decision journey'

The consumer decision journey from initial consideration through the moment of purchase and beyond.

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