Prospect Theory about how we Make Choices.

Prospect Theory about how we Make Choices.

Prospect Theory

Prospect Theory

Prospect Theory Value Function (Source: http://flevy.com/blog/why-people-wont-buy-your-product-even-though-its-awesome)

Prospect Theory Value Function (Source: http://flevy.com/blog/why-people-wont-buy-your-product-even-though-its-awesome)

Kahneman and Tversky's Prospect Theory

Kahneman and Tversky's Prospect Theory

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