productmanagement411: Price Skimming a must to use policy when...
PRICE- Skimming, this type of strategy suits my business the most, and is a strategy most of the businesses competitors use. Products starting off expensive and slowing going into promotion and then into the sale if they do not sell
We have decided to follow a price skimming strategy as we are not quite sure what our customers are prepared to pay for the product. the main factors affecting our pricing is software development and licensing, material, research and development and then marketing to a certain extent.
SICCA uses price skimming charging a high price during the introductory stage and lowering the price later. During introductory phase the objective is to recover development costs, so price is high. Due to technology diffusion competition heats up and price has to drop so the product remains competitive. Product quality and image support higher price and competitors cannot enter market in the earlier phase.
Goodmans LD2602 review | This LCD is the cheapest one in our round-up - a full £400 less than the Acer, its nearest competitor in terms of price. Skimming down the TV's specifications, it's easy to see how Goodmans managed this price - there's almost nothing there. Reviews | TechRadar
Lily White Stripe Slit Midi Skirt Brand new never worn - this thigh high slit spices up a striped wrap-look midi skirt cut from stretch-knit jersey with a slinky, curve skimming silhouette. 35" length. Pull on style. 46% acrylic, 40% polyester, 11% nylon, 3% spandex. Machine wash cold. Priced to sell! Lily White Skirts Midi
(Kaylie Miller) Part 1: Introduction: Price- price-skimming, cost-plus Product- offer a basic product Promotion- heavy sales promotion, coupons Place- be selective in distribution Growth: Price- price to be well accepted in the market Product- warranty Promotion- reduce sales promotion due to high demand Place- intensive distribution- sell in more stores