Profile of the Competitors // Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay's has been owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, Munchos, Funyuns, and Sun Chips. Lay's happened to be the number 1 competitor of Pringles but in a survey conducted by http://either.io/ 778,707 (68%) would still eat Pringles than Lay's.
Yogurt-Covered Pretzels We're not sure how food manufacturers have been able to smother pretzels in shelf-stable icing and pass it off as "yogurt" for so long. Although the coating does contain an ingredient called "yogurt powder," it's mostly made up of sugar and palm kernel oil. That explains why some brands pack as much as 18 grams of sugar into just 6 "yogurt"-covered pretzels.