Poilu (Fr: pwa-ly) an informal term for a French infantryman, meaning, literally, "hairy one". It is still used as a term of endearment for the French infantry of WWI. The word carries the sense of the infantryman's typically rustic, agricultural background. Beards and bushy moustaches were often worn. The poilu was particularly known for his love of pinard, his ration of cheap wine.