Peter Sellers - great actor - loved Being There (one of the greatest movies ever made), The Pink Panther movies, Dr Strangelove..., The Party (hilarious - also, watch the drunk waiter - classic!)

Peter Sellers - great actor - loved Being There (one of the greatest movies ever made), The Pink Panther movies, Dr Strangelove..., The Party (hilarious - also, watch the drunk waiter - classic!)

The Kellner Affair: Matters of Life and Death by Peter M. Larsen and Ben Erickson

The Kellner Affair: Matters of Life and Death by Peter M. Larsen and Ben Erickson

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner  PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner  PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner  PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner  PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

ARCHITECTURE: PETER PICHLER ARCHITECTURE & ARCHITEKT PAVOL MIKOLAJCAK YEAR: 2015 winning competition, April 2016 beginning of construction, December 2016 completion LOCATION: Obereggen, Südtirol, Italy CLIENT: Obereggen AG / Spa ENGINEER: Dr. Ing. Andreas Erlacher CREDITS: Peter Pichler, Pavol Mikolajcak, Gianluigi D´Aloisio, Simona Alu, Giovanni Paterlini, Matteo Savoia, Silvana Ordinas, Krzysztof Zinger, Jens Kellner PHOTOGRAPHY: Oskar Dariz, Jens Rüßmann

Peter Kellner discusses 'valence' and branding as a way of winning supporters

Peter Kellner discusses 'valence' and branding as a way of winning supporters

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