10 Top Tips for Persuasive Writing 1. Assume that that your reader knows nothing about the issue. This will encourage you to use clear language. 2. Tailor your language to your audience. Use words and phrases that will appeal to their concerns and motivations. 3.Tell a story or use your words to paint an image in your reader’s mind e.g. ‘Imagine this...’ Readers will.. To read on visit: http://www.thetutorpages.com/tutor-article/gcse-english/persuasive-writing-how-to-convince-a-reader/4132
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By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.