Getting to know yourself (self awareness). Building the you, you want to be. Building your own personal brand. Taking the concept from the work place, what is your vision, your mission & your core values? Who are you? Exceptionally helpful if you are applying for a job, or making key life changes.
Your creative business might need a new brand statement, especially if you answer "So, what do you do?" in 5 words or less. SO, here's: How to Create a Brand Statement in Only 10 Minutes (with a formula!)