American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

Paul Rand. American Broadcasting Corporation (ABC), 1962 repinned by Awake — http://designedbyawake.com

Paul Rand's logos

Paul Rand. American Broadcasting Corporation (ABC), 1962 repinned by Awake — http://designedbyawake.com

CHECK OUT Paul Rand, he was a total genius- from his kid's books to his iconic logos. *thanks to Mike Sinny for first introducing me...

CHECK OUT Paul Rand, he was a total genius- from his kid's books to his iconic logos. *thanks to Mike Sinny for first introducing me...

Next by Paul Rand. Really put Steve Jobs in his place when going through the process of designing this!

Next by Paul Rand. Really put Steve Jobs in his place when going through the process of designing this!

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