American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM,  UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

American designer Paul Rand (1914–1996) defined design as a unified activity, based on analysis and governed by imagination. Throughout his lengthy career – in which he created some of world’s most successful and recognizable logos such as those for IBM, UPS, and ABC – his design work was governed by fundamental principles such as beauty, intelligence, repetition, symbol, and humor. He set new standards for graphic design.

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7 most famous logos and how they were created - Featuring: Salvador Dali / Chupa Chups, Carolyn Davidson / Nike, Frank Mason Robinson / Coca-Cola, Milton Glaser / I Love NY, Paul Rand / NeXT, Rob Janoff / Apple, Walter Landauer / FedEx

7 most famous logos and how they were created - Featuring: Salvador Dali / Chupa Chups, Carolyn Davidson / Nike, Frank Mason Robinson / Coca-Cola, Milton Glaser / I Love NY, Paul Rand / NeXT, Rob Janoff / Apple, Walter Landauer / FedEx

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Paul Rand. American Broadcasting Corporation (ABC), 1962 repinned by Awake — http://designedbyawake.com

Paul Rand. American Broadcasting Corporation (ABC), 1962 repinned by Awake — http://designedbyawake.com

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Paul Rand _ Ford Motor Company (1966)(nunca utilizado)  http://wheels.blogs.nytimes.com/2010/01/21/the-ford-logo-that-almost-was/

Paul Rand _ Ford Motor Company (1966)(nunca utilizado) http://wheels.blogs.nytimes.com/2010/01/21/the-ford-logo-that-almost-was/

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