Ch.16 RetailMeNot.com is a website that provides online coupons. It has coupons for everything from Papa John's to Forever21 for both online and in-store shopping. The coupons are always updated and show the percentage of coupons' success rates. This is a smart strategy given that it makes electronic couponing easy and flexible. Also, potential customers may not have even thought about going shopping but after seeing the coupon they may justify the purchase as "saving money".