Basically, when you put chemicals in the hair — from coloring, or peroxide developers, or straightening treatments — the sulfur bonds split, and they then become sulfur hydrogen." This process can eat away at the hair proteins, which causes damage. Olaplex prevents the splitting from happening. In short, "It links [together] broken bonds in the hair caused by chemical processes...preventing them from damage.”
Can a new £50 treatment give you back the hair you had in your 20s?
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