OK Soda - a soft drink made by Coke in the USA for a couple of years in the early I don't know what it tasted like, but I love the packaging, featuring artwork by people like Daniel Clowes and Charles Burns.
In The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.
Brian Lanahan, then-manager of special projects for Coke, told 'Time Magazine' that they also went with the name OK because 'It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.”
Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.
Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars.
bratbat: “ OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics.It did not sell well in select test.
https://flic.kr/p/KgwT2C | GUSTAVO CERATI: Soda Stereo, Buenos Aires 1991 | GUSTAVO CERATI: "Tus ojos nunca mentirán..." #Cerati Época Canción Animal / Rex-Mix Soda Stereo. Buenos Aires. Año 1992. Fotografía original www.facebook.com/FlacoStereo.Ok/photos/a.408686690848.179... twitter.com/FlacoStereo/status/757049188647665669