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The Strange Story Of "OK Soda"

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995. | The Strange Story Of "OK Soda"

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OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

The Strange Story Of "OK Soda"

Today it occasionally pops up on eBay, where empty cans fetch as much as 25 dollars.

OK Soda - drink from The Coca-cola company, illustration by Charles Burns

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The Strange Story Of "OK Soda"

In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

The Strange Story Of "OK Soda"

To give the cans and print ads an edgy look, OK Soda featured designs by "alternative" cartoonists Daniel Clowes ("Ghost World") and Charles Burns ("Black Hole").

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The Strange Story Of "OK Soda"

Brian Lanahan, then-manager of special projects for Coke, told "Time Magazine" that they also went with the name OK because "It underpromises. It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming.”

The Strange Story Of "OK Soda"

It even had it’s own “OK Manifesto,” that include statements like “What’s the point of OK? Well, what’s the point of anything?” and “There is no real secret to feeling OK.” | The Strange Story Of "OK Soda"