Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995. | The Strange Story Of "OK Soda"

The Strange Story Of "OK Soda"

Despite its national media campaign, OK Soda was only tested in select markets in an attempt to create a buzz and demand. But, it failed to meet sales expectations and was officially discontinued by Coke in 1995. | The Strange Story Of "OK Soda"

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

OK Soda was a soft drink created by The Coca-Cola Company in 1993 that aggressively courted the Generation X demographic with unusual advertising tactics, including endorsements and even outright negative publicity. It did not sell well in select test markets and was officially declared out of production in 1995 before reaching nation-wide distribution. The drink's slogan was "Things are going to be OK."

In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

The Strange Story Of "OK Soda"

In 1993, The Coca-Cola Company decided they wanted capture the Generation X market by creating a new product that was unslick, cynical and anti-corporate. The result of that effort was OK Soda.

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OK Soda: The Hip Coke Product That Failed Miserably

OK Soda (1993-1995)

OK Soda (1993-1995)

Ok Soda for light colors Unisex T-Shirt

Ok Soda for light colors | Unisex T-Shirt

Ok Soda for light colors Unisex T-Shirt

Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."

The Strange Story Of "OK Soda"

Coca-Cola settled on the name OK after their research revealed that "Coke" was the second most recognizable word in the world, the first was "OK."

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