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New Nike ad reveals what some women REALLY think while exercising

Just do it: Nike's new Better for It ad campaign explores the things women are really thinking while they work out

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Creative Direction/Art Direction: Nedjelco-michel Karlovich Design in collaboration with: Hort. These posters were created in collaboration with Hort in Berlin and Nike Global Football in EMEA.

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Hort for Nike: Design explorations for Nike Basketball, Zoom LeBron IX. http://typotalks.com/london/2012/speakers/

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Google Image Result for http://files.coloribus.com/files/adsarchive/part_1308/13089405/file/nike-first-small-32623.jpg

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