The Great Degeneration - How Institutions Decay and Economies Die by Niall Ferguson. From renowned historian Niall Ferguson, a searching and provocative examination of the widespread institutional rot that threatens our collective future.
"The Ascent Of Money: A Financial History Of The World," by Niall Ferguson This is Coke CEO Muhtar Kent's favorite book, which chronicles the evolution of the financial system. It's essential for entrepreneurs to understand the macro economic elements that will ultimately determine if their business succeeds or fails. Read more about Niall Ferguson's "The Ascent Of Money."