Designer: unknown | #advertising | The design was posted on pinterest from inspirationde.com. | I find this design so clever because the word "jam" is actually created from arranging the letter "j" and "m" close together and then placing the "a" inside the "j" and "m." The design is concise, clear, and legible.
Take the opposite approach for a surprising take on words. Use white space and design around it for maximum appeal. This could be used with any color scheme and might be fun to do a time lapse of someone drawing around the words being advertised.