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Marco Evaristti who does art installations was jailed for two weeks by authorities in Iceland for dyeing the famous Strokkur geyser pink using food coloring. ~ Miks' Pics "Man Made lll" board @ http://www.pinterest.com/msmgish/man-made-lll/
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.