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Mark ritson

Mark Ritson: The marketing stories that mattered this year | Here’s my highly scientific countdown of the top 10 things you should have been paying attention to this year, and what they mean for 2017. (15/12/16)

Opinion from award winning columnist and marketing professor Mark Ritson.

Mark Ritson: The idea that marketers need to be creative is a load of baloney, we’re useless at it | Marketing Week

Mark Ritson: Google needs to search for new brand values | Marketing Week

Mark Ritson: Maybe it’s just me, but shouldn’t an ‘expert’ in marketing be trained in marketing?

Mark Ritson: Saatchi & Saatchi’s Kevin Roberts is blind to the ongoing male dominance of advertising

Marketing via engaging the public in your decision making processes is both easier than ever with social media and arguably more essential than ever. However - think carefully before you ask the public to name your products. You've been warned ...

“7 tell tale signals the branding guy is !@&*&!"