Inspired by luxury brand logos, the old logo is replaced with a slick elegant “O” symbol and a classy new handcrafted typeface for the wordmark. The opulent and colourful visual language is made from a variety of rich fabric textures placed together in classical yet modern floral pattern. The mother brand remains gold, ivory, white and black emphasizing the Luxury element in the brand.
HOXY What a luxury feeling! The designers created a sales kit to help sell the facilities. Part of the result was this sophisticated envelope design, with features reflecting the high end branding of the hotel.