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Athletes competing in the London 2012 Summer Olympics win big if they medal, and they get taxed for it.

Like most I'm not a fan of the logo, or the mascots but these pictograms are worth a look, they have designed 2 sets, I much prefer these ones.

2012 Olympics pictograms launched

A classroom attempt by Joe Brust at redesigning the insanely bad London 2012 Olympics logo. I think this is head and shoulders above the actual logo while maintaining a distinctly British feel.

A classroom attempt by Joe Brust at redesigning the insanely bad London 2012 Olympics logo. This is head and shoulders above the actual logo while maintaining a distinctly British feel.

Olympic Logos history 1932 to rio 2016.  Just a few are worth remembering...

All Olympic Logos From 1932 to 2016

Olympic Logos history 1932 to rio 2016 Everything I've ever dreamed of. I will earn that Olympic Rings Tattoo.

Colorful Geometric Illustrations of London 2012 Olympics

Colorful Geometric Illustrations of London 2012 Olympics

Colorful Geometric Illustrations of London 2012 Olympics - notice the heat behind the athletes

Coca-Cola packaging for The Olympic Games - Great use of the flag stripes for negative and positive spaces

Coca-Cola packaging for The Olympic Games

Coca-Cola introduces 6 limited edition cans to cheer on Team USA at the London 2012 Olympic Games. Designed by Turner Duckworth" data-componentType="MODAL_PIN

London 2012 Olympic Logo by Wolff Olins, "The mark itself came from an energy grid we drew of lines that moved around, contained within a rectangle, which we stopped at one particular moment. This was used in a very random way to create a pattern, so this idea of freeform is right at the heart of the brand."

London 2012 Olympic Logo: Was It Really So Bad After All?

That moment when the logo DW used for the 2012 Olympics looks better than the actual one...

that moment when the logo DW used for the 2012 Olympics looks better than the actual one. (Scuse the language)

London 2012 Olympic logo

Controversial Logo & Type design for the London 2012 olympics. Garish colors, aggressive shapes and dodgy typography.

A time like no other; We redefine inspiration, hope and perseverance during the Olympics. We unite.

Olympics Olympics I will be looking at the opening and closing ceremonies for the last 4 summer olympics.

Olympic logo that tried too hard. While I can see the effect they were aiming for (mountains in the zig zag of the letters) it becomes unreadable at first glance. In other colors, it just looks like a bunch of randomly drawn lines.

London 2012 Olympic Logo: Was It Really So Bad After All?

Olympic logo that tried too hard. While I can see the effect they were aiming for (mountains in the zig zag of the letters) it becomes unreadable at first glance. In other colors, it just looks like a bunch of randomly drawn lines.

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