Custom Logo Design & Branding Package Inc. Submark by PeachyStudio - Love Stories brand board features a romantic, neutral palette.
The WRC logo is a great example of determining what the company does by simply taking a look at its logo. This particular company holds racing events that involve cars, speed and mayhem. The logo cleverly combines the visual representation of racing track with the name of the company which leaves little doubt in a consumer’s mind about the business the company is in. For more: http://www.thestoodent.com/6-logo-examples-that-hit-the-right-mark-designed-by-students/
SECONDARY RESEARCH: There is a simple meaning behind this simple logo, breaking away and finding freedom. This story is told through the 'm', the top is broken, above the broken part is shown as a bird flying away. Clever and simple design.